Contact: Elizabeth Gurry lucy activewear firstname.lastname@example.org (503) 961-6453
lucy activewear Wants Women to Rock Their Resolutions
New lucy® Power Gym Collection Launches Today
PORTLAND, Ore.- DECEMBER 29, 2008 - Today lucy activewear introduces one of its most innovative collections yet: lucy® Power Gym, a line of workout wear that combines performance technology with the power of fashion.
Launching in time for everyone’s New Year’s resolutions, the lucy Power Gym Collection is all about getting back to the gym — and bringing fashion-forward workout wear mainstream in 2009. Decidedly athletic-chic, the Power Gym Collection features bright and über-energetic colors like Geisha Red and Dahlia Pink incorporated into details like contrast stitching. This collection also marks the introduction of lucypower™, an exclusive moisture-wicking fabrication developed by lucy to offer powerful compression and smooth supportive stretch.
The lucy Power Gym Collection includes coordinating tops and bottoms that simplify shopping for a new workout wardrobe. The top new style within the Collection is the new lucy Power Cardio Pant™. With a low-rise waist and ultra-sleek design, this pant gives moisture-wicking performance a much-needed injection of fashion. The Collection also introduces a new top detail every woman will love: a bra pocket, or in lucy terms, the “brocket.” It’s the perfect place to stash necessary items while at the gym: a key, some money, or even an iPod mini.
lucy Pink Boxing Glove Promotion
Starting today, lucy.com will be giving away a pair of pink Everlast boxing gloves to the first 500 people who purchase the new lucy Power Cardio Pant™. This promotion is only available online, while supplies last.
lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.