Contact: Celeste Niebergall cniebergall@mac.com



lucy and Chronicle Books Team Up for New Year Promotion


SAN FRANCISCO, Calif., FOR IMMEDIATE RELEASE – lucy activewear, a fashion forward performance apparel company for women, has teamed up with Chronicle Books, one of the most admired and respected publishers in the U.S. for an instore and online promotion beginning on January 10, 2011.

This is an innovative partnership designed to encourage customers to follow lucy’s 8-week healthy lifestyle challenge based on the new book, Dr. Mao’s 8 Week Program by Dr.Maoshing Ni, a 38th-generation doctor of Chinese medicine and an authority in Taoist anti-aging medicine. This integrated alliance delivers a cross-merchandising promotion with online and in-store exposure. The promotion consists of an in-store personal appearance, a customer challenge, and an online contest, inviting consumers to enter to win a $1000 gift certificate to lucy and a personal consultation with Dr.Mao.

Dr. Mao’s 8 Week Program, a follow up to his bestselling Secrets of Longevity, offers readers information and tools to incorporate Dr. Mao's sage health advice into their lives in 8 short weeks. The trick is adopting small habit-forming actions that stick—walking for 20 minutes a day, drinking a detox tea, stretching before bed—all of which add up to make a big difference in the long run.

One of the most important and easiest ways to affect longevity, according to Dr Mao, is by exercising, and lucy’s philosophy and products are a perfect fit for Dr. Mao’s program.

“We are thrilled to partner with lucy,” said Nancy Deane, Senior Marketing Manager for Chronicle Books. “Our mission to offer books that improve readers’ lives dovetails perfectly with lucy’s work to create performance apparel that inspires and motivates women to reach their best self.”

“Promoting a healthy and active lifestyle is paramount to lucy, and to have the opportunity to deliver that message along with Chronicle Books and Dr. Mao is a wonderful way to make a difference in our customers’ lives” said Shaz Kahng, President of lucy activewear.

Sign up to follow Dr. Mao’s and lucy’s challenge beginning January 10th, 2011 on www.lucy.com/newyearchallenge

About lucy

lucy activewear designs and sells fashionforward performance apparel for athletic women. Over the past ten years, the lucy® brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy® is now a wholly owned subsidiary of VF Corporation.

About Chronicle Books

Chronicle Books was founded in 1966 and over the years has developed a reputation for award-winning, innovative books. Recently recognized as one of the 50 best small companies to work for in the U.S. (and the only independent publisher to receive this award), the company continues to challenge conventional publishing wisdom, setting trends in both subject and format, maintaining a list that includes illustrated titles in design, art, architecture, photography, food, lifestyle and pop culture, as well as much-admired books for children and ancillary products through its gift division. Chronicle Books’ objective is to create and distribute exceptional publishing that’s instantly recognizable for its spirit, creativity, and value. For more information about Chronicle Books, visit www.chroniclebooks.com.

About VF

VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.