Contact: Elizabeth Gurry lucy activewear firstname.lastname@example.org (503) 961-6453
lucy Introduces New Harmony Yoga Collection Featuring Cool Cotton™
PORTLAND, Ore.- JANUARY 26, 2009 - Today lucy launches its latest line of yoga wear: The lucy Harmony Collection, featuring Cool Cotton™, lucy’s newest technical fabric. Recognizing a strong demand for yoga apparel made with natural materials, lucy has developed a soft, breathable cotton that wicks moisture and provides compression.
“Yoginis no longer have to choose between natural and performance fabrics. With Cool Cotton, technology harmonizes with a natural cotton to keep yoga practitioners cool, dry and covered,” said Kira Karmazin, Vice President of Merchandising & Marketing for lucy activewear.
Each piece in the Harmony Collection provides optimum flexibility and range-of-motion through thoughtful, fashion-forward designs. Expect low-rise waists, supportive halter straps and flattering surplice styling—all executed in Cool Cotton’s performance stretch, which keeps the apparel from straying during difficult poses. Dying techniques such as batik, dip dye ombre and tie-dye are recurrent throughout the line, reflecting the Harmony Collection’s view of both the calm yoga lifestyle and a global yearning for peace (look for the Chinese symbol for “peaceful” on many of the items).
lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.