Contact: Elizabeth Gurry lucy activewear elizabeth_gurry@vfc.com (503) 961-6453



lucy activewear Renews Commitment to Off the Mat, Into the World®, Introduces New Spring Yoga Collection.


PORTLAND, Ore. - February 8, 2010 – In 2010, lucy activewear has committed to make a donation to Off the Mat, Into the World®, a non-profit co-founded by international yoga instructor Seane Corn, to support Off the Mat’s mission of inspiring conscious, sustainable community service through the power of yoga.

In celebration of this renewed commitment, lucy® is releasing its Spring 2010 Yoga collection. The collection centers around new colors in the brand’s best-selling yoga pant: the lucy Hatha Power Pant™. Originally introduced in September 2009, lucy customers are loving the Hatha Power Pant’s flattering, body contouring cut and the maximum compression, four-way stretch and moisture-wicking capabilities of the lucy powermax™ fabrication.

The newest Hatha styles are accented with eye-catching waistband prints in Fiji Blue and Mimosa. To complete the look, lucy designed the new Karma Racerback, also in lucypowermax™. Offering peak performance in a fashion silhouette, it features a heart-shaped, ruched neckline, a coolmax®-lined shelf bra, and four-way stretch to keep it in place during tough yoga poses. The collection also includes a variety of performance tops, tunics, jackets and hoodies - all in ocean-inspired blues and yellows.

About lucy

lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.

About Off The Mat, Into the World®

Off the Mat Into the World® (OTM), a program of the non-profit The Engage Network, is a dedicated to bridging yoga and activism. Founded in 2007, OTM’s mission is to use the power of yoga to inspire conscious, sustainable activism and to ignite grassroots social change. OTM supports conscious activism by facilitating personal empowerment through leadership trainings, fostering community collaboration, and initiating local and global service projects. We see yogis everywhere taking their yoga “off the mat” to create real change in the world. To join the movement, contact info@offthematintotheworld.org