Contact: Elizabeth Gurry lucy activewear firstname.lastname@example.org (503) 961-6453
lucy activewear Releases Perfect Core Collection Featuring xBAR Technology
New collection enhances core awareness and encourages body alignment
PORTLAND, Ore. - February 23, 2010 – The new Perfect Core Collection from lucy® launches this week, marking the debut of the brand’s new xBAR technology. This innovative collection combines new performance technology with the ultra-compressive lucy Powermax™ fabric to enhance core awareness and encourage body alignment.
xBAR—technology for extreme body alignment and reforming—is a system of strategically placed power mesh panels that offer targeted core support. The Perfect Core Pant ($98) and Perfect Core Knee Pant ($88) feature power mesh panels along the abdominals and lower back, offering the ultimate in support and compression to the core. The Perfect Core Racerback ($64) features a supportive shelf bra and front power mesh panels that flatten and shape the abdominals.
The Perfect Core Collection was developed in response to feedback from LUCYPRO instructors looking for additional core support. “We wanted to offer women the support they need to perfect alignment during practice. The Perfect Core collection helps bring awareness to the core, improving overall posture,” said Kira Karmazin, VP of Merchandising and Marketing for lucy.
Suzanne Bowen, international Pilates instructor and creator of 10 Minute Solution: Pilates Perfect Body, modeled the Perfect Core Collection for lucy’s launch campaign and was one of the first to test it out. "I love the Perfect Core Pant because it fits in all the right places. The mesh panels increase core awareness and slim through the waist,” Bowen said.
lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.