Contact: Celeste Niebergall cniebergall@mac.com



lucy activewear announces Summer 2011 Collection


Alameda, CA. – March 7th, 2011-lucy® activewear, a fashion-forward performance apparel company for women, is pleased to unveil the Summer 2011 Explore, Running, Yoga and Training Collections.

This season, Explore features a wide array of basics for hiking and travel, including extensions to the popular Walkabout range, the Walkabout Bermuda and Skort in dark sand, lucy black and asphalt. Other additions to Explore include the Solaris crop, and the Solaris pant-to-crop. These adjustable pants provide added versatility and comfort and come in a range of colors, such as lucy black, cargo and asphalt. The Camano Rain Jacket in Mesa and Sand hues is a smart water-resistant jacket with an adjustable waistline and roll-up sleeves that moves from the trail to the street with ease. Rounding out Explore is the Terrace Tank in fresh patterns like chameleon space dye. The Entwine dress and Tank are sure to be new favorites with braided details and a relaxed fit in a lycra stretch fabrication, while the Canoe Convertible Pant is fit for adventures on and off the trail.

The newest Running styles include the Wave Racerback, Tank, and Capri. Running silhouettes combine classic lucy® details with the coverage and support needed for higher-impact activities, all with the maximum compression, four-way stretch and moisture-wicking capabilities of lucy powermax®. Styles such as the Distance Jacket and Tank couple fashion with safety, featuring details such as scalloped trim and reflective strips, and standout colors like river blue and gecko green. The Running collection also offers a myriad of choices in tanks and support bras like the 2-Way Sprinter Bra, lucyʼs only cup-sized bra, available in sizes 34B-38D.

The key silhouettes for Yoga allow for flowing movement, while punches of colors and prints like light rainforest, chameleon blue and morning glory print in parakeet green accent each style. The Paradise Cotton T-Back tank is accented with twisted details and smocking while the Paradise Convertible Skirt is wearable as a dress or a fold-over skirt and is reminiscent of a Costa Rican yoga retreat. The Hot Sun Tank and Bra have decorative ruffle trim and the coordinating Short move with your body into any asana. The Hot Sun pieces are available in rain print, river and lucy black.

In addition to Trainingʼs easy basics like the Gym Tech V-Neck Tee, the Summer Power Jacket and Capri Legging are must-have pieces. With a shaped mandarin collar, the Summer Power Jacket has ¾ length sleeves with ruching detail, and the Summer Power Capri Leggings gather at the knee for ease of movement. Both are made with lucyʼs patented powermax® fabric for ultra comfort and breathability. Another standout to the line is the Workout Racerback with lucy tech® wicking jersey and shirttail back, which offers great coverage and comes in a variety of delicious colors like orange sorbet.

Whether running a marathon, practicing a downward dog or running to brunch, the Summer 2011 collection is sure to keep women looking stylish and living lucy®.

About lucy

lucy activewear designs and sells fashionforward performance apparel for athletic women. Over the past ten years, the lucy® brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy® is now a wholly owned subsidiary of VF Corporation.

About VF

VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.

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Yoga. Training. Running. Explore. Whatever activity you choose, lucy wants you to look good and feel good. We believe fitness should be stylish so we design workout clothes -- yoga pants and yoga tops, sports bras, running apparel, hoodies, skirts and dresses -- to support your active lifestyle. Women live in lucy all day long. We make workout clothes with your whole life in mind.


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