Contact: Elizabeth Gurry lucy activewear firstname.lastname@example.org (503) 961-6453
lucy activewear Releases Summer Performance Crops
The lucy® brand’s best-selling pants launch this week in short and capri lengths
PORTLAND, Ore. - April 8, 2010 – lucy activewear welcomes summer this week with the release of top-selling performance bottoms for yoga, running, and training—all in new cropped lengths. In addition, each collection includes new coordinated tops designed to offer the ultimate in support and ventilation.
Created to keep women cool and dry, the latest silhouettes from lucy® feature shorter hemlines, wicking fabrics and ultra technical design features. Leading the pack is the lucy Hatha Power Capri, with all the benefits of the brand’s best selling yoga pant now in a shorter length for summer. The lucy Hatha Power Capri is made with lucy Powermax™, featuring maximum compression, moisture management and four-way stretch. To keep the upper body cool lucy introduces the new Hatha T-Back Tank featuring a mesh T-back and back mesh panel for ventilation.
A training favorite, the Power Cardio Knee Pant II and Criss Cross Tank II combine powermax™ performance with an ultra-compressive fit for complete support. For runners, lucy delivers the Propel Knee Pant and Propel Knee Short, made with the moisture wicking lucy truetek™. These new run silhouettes feature reflective piping, UV protection and a compressive fit to support key muscles. Paired with these bottoms, the new Propel Jacket offers just the right amount of warmth and visibility for nighttime and early morning runs. To preview these and more of lucy’s new performance styles visit www.lucy.com/summer2010
In honor of Earth Day, lucy is accepting donations of previously loved workout bottoms throughout April. All pants collected will be donated to local organizations for reuse. Starting today, shoppers who donate an old pair of workout bottoms will receive $10 off any new pair of full priced performance bottoms at lucy. For more information visit www.lucy.com/donate
lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.