Contact: Elizabeth Gurry lucy activewear firstname.lastname@example.org (503) 961-6453
Break a Sweat in lucy This Summer
lucy activewear launches two new collections for hot-weather training
PORTLAND, Ore.- APRIL 29, 2009 – lucy activewear, a fashion-forward performance apparel company for women, released two new summer collections today for running and exploring the outdoors. Designed to embrace the spirit of summer, the new collections feature bold colors, retro-inspired prints and moisturewicking performance.
A first for lucy, the new beach collection features board shorts, capris, sport bras, bra-friendly camis and coverups in sunshine, dragonfly and pure red. Contrast stitching and floral prints combine with thoughtful design to bring a little So-Cal soul wherever summer may be.
Swift Run Collection
Runners can keep cool during hot-weather training in lucy’s new swift collection! Featuring tanks, halters and running shorts in various lengths, this collection offers bold, citrus-inspired colors and high-tech fabrics. Bright orchid, lemon, and spicy orange tops coordinate back to contrast trimmed shorts and oh-so-feminine running skirts.
lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.
VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.