Contact: Elizabeth Gurry lucy activewear firstname.lastname@example.org (503) 961-6453
SUMMER TRAINING 2010
Summer Run & Gym Collections from lucy Launch Today
PORTLAND, Ore. – May 11, 2010 – Summer training starts today at lucy with the release of new summer collections designed for outdoor workouts.
Running kicks into high gear at lucy this summer with the launch of the propel collection. Offering a length for every run, the propel collection features truetek™ performance in a short, knee-short and knee-length pant. lucy® truetek™ is an extra durable, moisture wicking fabrication with UV protection that provides compression in sleek styles. To round out the summer run collection, new lucy® tech™ tops arrive with the reflectivity, ventilation and support runners need.
The new summer gym collection from lucy® makes outdoor training a breeze. Made with moisture wicking, quick-drying lucy® powermax™, these new training pieces are designed to keep workouts cool. The newest additions to the lucy® gym collection are the coordinating Definition Racerback and A-Sym Power Cardio Knee Pant. Blending style and performance the Definition Racerback features a defining bust seam, coolmax®-lined shelf bra, and mesh back for ventilation. The Definition Racerback pairs perfectly with the compressive A-Sym Power Cardio Knee Pant, which arrives in black with a contrasting panel of azure or wisteria.
To kick start summer training lucy is launching a new compete and win promotion! From now through the end of August customers who present a race bib get 20% off any full-priced lucy® item at any one of the brand’s 65 US locations. Says Kira Karmazin, VP, Merchandising and Marketing, “lucy is all about inspiring performance—and in this case, we wanted to let racers know how inspired we are by them.”
lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.
VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®.
VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.