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Shaz Kahng Named President of lucy activewear

PORTLAND, Ore. – May 17, 2010 – VF Outdoor Americas announces that Shaz Kahng has joined lucy activewear as President. Kahng will be responsible for leading all aspects of the lucy® brand, including product, marketing, retail, e-commerce and operations.

“Shaz Kahng is a proven business leader within the sports industry with significant expertise in retail brand marketing and business strategy. She’s ideal for taking the lucy® brand to the next level of growth,” said Steve Rendle, President of VF Corporation’s Outdoor Americas Coalition.

Kahng brings a unique set of skills and capabilities to lucy, with over 20 years of experience in product development, merchandising, brand marketing, multi-channel retail and business turnarounds. Most recently, she was the Global Director of Business Development of Women’s Training at Nike, after serving as Global GM of Nike Cycling.

Prior to Nike, Kahng held leadership positions with Wolff Olins, a global brand consultancy, and Scient, an e-business company, where she helped build and She also was a Partner at Kurt Salmon Associates, a global retail consulting firm, where she worked with companies like Tiffany & Co., Liz Claiborne and The Limited.

Kahng holds an MBA from The Wharton School of the University of Pennsylvania and a bachelor’s of science degree in chemistry and food science from Cornell University.

About lucy

lucy activewear designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy® brand has grown from, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy® is now a wholly owned subsidiary of VF Corporation.

About VF

VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page,