Contact:
Celeste Niebergall
cniebergall@mac.com



lucy activewear Launches New Organic Cotton Yoga Collection


PORTLAND, Ore. – July 26, 2010 – lucy activewear, a fashion-forward performance apparel company for women, is releasing a new Organic Cotton Yoga Collection. A first for the lucy® brand, this new Organic Cotton Collection offers an eco-conscious alternative for cotton-loving yoga enthusiasts.

The introduction of the new Organic Cotton Yoga Collection marks the lucy® brand’s first step towards offering an increased range of sustainable products. “Organic cotton was the most natural way for us to add depth to our eco-friendly offerings. We recognized a demand for sustainable apparel within the yoga marketplace and set out to develop a high quality organic cotton yoga line with the same great lucy® design details our customers know and love,” said Judith Kempe, Director of Design for lucy activewear.

Leading the collection is the lucy Organic Cotton Hatha Pant: Designed with the same popular silhouette, including defining back seams and a compressive contrast waistband, the Hatha pant now comes in eco-friendly organic cotton in addition to lucy powermax™. The collection also includes an organic cotton version of the brand’s top-selling Karma Racerback. Featuring a cool palette of blues and lilacs mixed with bright whites and lucy black, the collection’s cover-ups, tanks, and pants are designed to flatter and inspire.

About lucy

lucy activewear designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy® brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy® is now a wholly owned subsidiary of VF Corporation.

About VF

VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.