Contact: Elizabeth Gurry lucy activewear elizabeth_gurry@vfc.com (503) 961-6453



lucy Introduces Fall 2009 Collections for Yoga, Running and Training


PORTLAND, Ore.- JULY 30, 2009 – lucy activewear introduces the first of its Fall 2009 Collections today, kicking off the season with the feminine Mantra collection, lucy’s latest yoga designs created to inspire a sophisticated state of Zen. The collection features graceful, airy designs made of lightweight, natural cotton in a calm palette of faded pastels like lavender, aqua and pale yellow. Bold ethnic prints and graphics inspired by henna body art bring a global view to the collection, honoring the worldwide community created by yoga.

In August, lucy’s Back to (gym) Class collection arrives, offering inspiration as women move their workouts indoors. A Broadway dancer’s workout wardrobe was the muse, resulting in blouson styling and bold color blocked straps executed with strong performance features and energetic hues. For runners, lucy delivers the Pace collection featuring powerful fashion silhouettes in statement shades of cobalt and signal yellow. Seamless construction, moisture management and form-fitting designs offer comfort for strong performance. www.lucy.com/falllookbook

About lucy

lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.

About VF

VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.

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Yoga. Training. Running. Explore. Whatever activity you choose, lucy wants you to look good and feel good. We believe fitness should be stylish so we design workout clothes -- yoga pants and yoga tops, sports bras, running apparel, hoodies, skirts and dresses -- to support your active lifestyle. Women live in lucy all day long. We make workout clothes with your whole life in mind.


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