Contact: Celeste Niebergall cniebergall@mac.com



lucy Activewear Announces Participation in 2012 WWDMagic
lucy debuts Holiday 2012 and Spring 2013 Collection in booth #80613


Alameda, CA. – August 13, 2012 - lucy® activewear, a fashion-forward performance apparel company for women, is pleased to announce its participation in WWDMagic, fashion’s most comprehensive collection of women’s apparel, accessories and footwear, at the Las Vegas Convention Center, August 21st – 23rd 2012.

“We are thrilled to be exhibiting at WWDMagic”, said Mark Bryden President of lucy activewear. “WWDMagic is a unique opportunity for lucy to introduce our Holiday 2012 and Spring 2013 Collections in a broader market.”

lucy’s Holiday 2012 Collection will feature in the Fashion Show with the Fast As Lightning Run Tight, a body-hugging style with flatlock seams, back waistband envelope pocket and back reflective details, in our exclusive Black Crackle print. The Cool Down Racerback with lucypower™ will complete the look. The newly redesigned Hatha Pant, a fitted, low-rise yoga pant with flatlock seams and a stash pocket, in lucy’s power supplex® jersey, will be featured with the Heart Center Cami.

Come by for an introduction to why lucy activewear pants fit. You. Join us on August 21st at 5pm in booth #80613 for a champagne and cheese hour.


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Yoga. Training. Running. Explore. Whatever activity you choose, lucy wants you to look good and feel good. We believe fitness should be stylish so we design workout clothes -- yoga pants and yoga tops, sports bras, running apparel, hoodies, skirts and dresses -- to support your active lifestyle. Women live in lucy all day long. We make workout clothes with your whole life in mind.


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