Contact: Elizabeth Gurry lucy activewear firstname.lastname@example.org (503) 961-6453
lucy Introduces the Hatha Power Pant; Donates 5% of All Hatha Pant Sales in September to Off the Mat, Into the World®
PORTLAND, Ore.- August 26, 2009 – lThis September, lucy activewear celebrates National Yoga Month with the release of its most innovative collection to date: the new Power Yoga Collection, featuring lucy powermax™, a new performance fabric that offers maximum compression, moisture management and the four-way stretch and recovery of power supplex Lycra.
The star of this collection is the lucy Hatha Power Pant. The pant’s fit is low rise and compressive, with a bootleg cut and contrast stitching, all in the new lucy powermax™. In honor of National Yoga Month, and the debut of the Hatha pant, lucy plans to donate 5% of Hatha Pant sales in September to Off The Mat, Into the World®, a charity organization founded by world class yogini Seane Corn.
“Seane’s work to support conscious activism is highly respected on and off the mat, said Kira Karmazin, VP of Merchandising and Marketing for lucy. We’re honored to be able to support her work and the yoga community with this donation to Off the Mat, Into the World®.”
The lucy Hatha Power Pant retails for $88, and will be available at lucy stores across the U.S. and online at lucy.com this September.
About Off The Mat, Into the World®
Off The Mat, Into the World® uses the power of yoga to inspire conscious, sustainable activism and ignite grassroots social change. Off the Mat facilitates personal empowerment through leadership trainings, fostering community collaboration, and initiating local and global service projects.
In last year’s Seva (service) Challenge, Off the Mat leaders raised over $524,000 for the Cambodian Children’s Fund and other local community projects. To date, Off The Mat has trained over 400 leaders nationwide to be effective and sustainable activists in their community.
Yogis everywhere are taking their yoga off the mat and into the world. To join the movement, contact email@example.com
lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.
To learn more about National Yoga Month please visit: www.nationalyogamonth.org