Contact: Celeste Niebergall

Holiday 2012 and Beyond : lucy activewear Embraces and Enhances Active Life

Alameda, CA. – August 29, 2012 - lucy® activewear, a fashion-forward performance apparel company for women, is pleased to announce its Holiday 2012 Collection, with the most comprehensive assortment of cold-weather women’s running apparel yet, as well as gear fit for boot camp, zumba and hip-hop, body sculpting and yoga.

Highlights for Holiday 2012 include the sleek and 360 reflective Fast As Lightning Run Collection, featuring the namesake Half Zip with breathable back mesh, distinctive style lines & handy back flap pocket. Wear it with the crackle print Run Tight and blaze a fashionable trail on cold winter runs. The aero wash finish on the Fast as Lightning Jacket gives it a textural appearance, with ruching and a toggle at the hem.

Brave the Cold in the moisture-wicking merino blend run top with thumbholes and reflectivity. Pair it with the run tight with 360 degree reflective stitching, rear waistband pocket and space-dyed pops of color. Add our soft warm jacket with thumbholes and cuffins, and back pocket for the little things.

Whether rocking a dance class or hitting TRX, lucy’s gym and studio gear is made with lucy Powermax™ - a moisture wicking fabric with powerful compression. Feminine and flattering, the Dynomite Racerback and Fit Squad Cami work hard and look good. For gym to grocery or rooting down, the compressive Perfect Core Halter paired with the Pranayama Legging offer balance and ease of movement.

Each collection from lucy activewear is designed by women, for women, with the utmost attention to “real needs “details and a Let’s GO attitude. Flat seams, moisture transference and reflective design, lucy is the premium women’s active brand that promises to embrace and enhance her active life.