Contact: Elizabeth Gurry lucy activewear elizabeth_gurry@vfc.com (503) 961-6453


lucy Partners with Young Survival Coalition to Support Breast Cancer Awareness Month 2009


PORTLAND, Ore.- September 3, 2009 – lucy activewear, a fashion forward women’s apparel company, is supporting Breast Cancer Awareness month with a donation to Young Survival Coalition. Founded in 1998 by three breast cancer survivors under the age of 35 who were discouraged by the lack of information and resources available to young women, Young Survival Coalition is now the premier International Organization dedicated to the critical issues unique to young women and breast cancer.

Throughout October, lucy is donating 10% of sales from its new Freesia (hot pink) lucy Flip Straw Water Bottle to the Young Survival Coalition. Retailing at $25, the stainless-steel lucy Flip Straw Water Bottle is leak-proof, 100% BPA-free and features a clip for easy attachment to belts or backpacks. “With this donation we’re inviting our customers to join us in supporting this amazing organization of young women united against breast cancer,” says Michelle Lantow, President of lucy activewear.

About Young Survival Coalition

Young Survival Coalition (YSC) is the premier international organization dedicated to the critical issues unique to young women and breast cancer. YSC works with survivors, caregivers, and the medical, research, advocacy and legislative communities to increase the quality and quantity of life for women diagnosed with breast cancer ages 40 and under. http://www.youngsurvival.org/

About lucy

lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.

About VF

VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.

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Yoga. Training. Running. Explore. Whatever activity you choose, lucy wants you to look good and feel good. We believe fitness should be stylish so we design workout clothes -- yoga pants and yoga tops, sports bras, running apparel, hoodies, skirts and dresses -- to support your active lifestyle. Women live in lucy all day long. We make workout clothes with your whole life in mind.


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