Contact: Elizabeth Gurry lucy activewear elizabeth_gurry@vfc.com (503) 961-6453



lucy activewear to Open New Boston-Area Store this Fall


PORTLAND, Ore. –September 15th, 2009 – lucy activewear, a fashion forward performance apparel company, will open its second Boston area store this October at Legacy Place in Dedham, Massachusetts. The new lucy® store will open in early October, offering athletic women leading edge styles for the gym, running, yoga and exploring the outdoors. Now with 65 retail stores across the U.S. lucy has established a strong following of fitness-minded women. “We’re excited to offer a new Boston area lucy store, and hope our fashion forward performance styles inspire athletic women throughout the region,” said Michelle Lantow, President of lucy activewear.

Lucy plans to celebrate with a grand opening event the weekend of October 22 – 25. Throughout the grand opening weekend, lucy will have local fitness professionals on hand to offer fitness advice, inspiration, and free classes. Shoppers who visit the new store during the festivities will be treated to healthy snacks and a complimentary retro wristband. Five percent of store sales from the weekend will benefit yogaHOPE, a non-profit outreach organization dedicated to establishing rehabilitative yoga programs in residential facilities for women in substance abuse recovery and victims of domestic violence and homelessness.

About lucy

lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.

About VF

VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.