Contact: Celeste Niebergall cniebergall@mac.com



lucy activewear Sponsors Young Survival Coalition’s Tour de Pink


ALAMEDA, California – October 1, 2010 – lucy activewear, a fashion forward performance apparel company for women, is proud to support Breast Cancer Awareness Month as a sponsor of Young Survival Coalition’s Tour de Pink national rides.

A women’s activewear brand, lucy® supports the belief that fitness is an essential part of the fight against breast cancer. Exercise can enhance well-being and improve quality of life for young women with breast cancer. This October, lucy® hopes to inspire performance just as the young women of YSC inspire others to unite against breast cancer.

YSC Tour de Pink rides provide a unique opportunity to raise funds for young women with breast cancer through one- and three-day bike rides. These exciting charity cycling events offer a chance to honor survivors, raise awareness and support important programs for young women with the disease, because no young woman should have to face breast cancer alone.

In addition to sponsoring the YSC Tour de Pink, the lucy® brand is releasing signature pink tees to help raise awareness. During the month of October, lucy will offer the “Kick It” and “Pink Race” graphic tees encouraging women to spread awareness in their own communities.

About lucy

lucy activewear designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy® brand has grown from lucy.com, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy® is now a wholly owned subsidiary of VF Corporation.

About YSC

Young Survival Coalition (YSC) is the premier global organization dedicated to the critical issues unique to young women who are diagnosed with breast cancer. YSC offers resources, connections and outreach so women feel supported, empowered and hopeful. With an interactive website and nearly 30 Affiliates across the United States, it is YSC’s goal that no young women is left to face breast cancer alone.

About VF

VF Corporation is a global leader in branded lifestyle apparel with more than 30 brands, including Wrangler®, The North Face®, Lee®, Vans®, Nautica®, 7 For All Mankind®, Eagle Creek®, Eastpak®, Ella Moss®, JanSport®, lucy®, John Varvatos®, Kipling®, Majestic®, Napapijri®, Red Kap®, Reef®, Riders® and Splendid®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page, www.vfc.com.