Contact: Elizabeth Gurry lucy activewear (503) 961-6453

lucy® Turns Ten – Invites Customers to Share Their Inspiration PORTLAND, Ore. - October 28, 2009 – This November, lucy activewear turns ten, celebrating a decade of inspirational women’s performance apparel. Born out of a desire for a line of true women’s activewear, the lucy® brand is dedicated to providing fashion forward performance apparel designed specifically for women. Last month, lucy opened its newest location outside of Boston, bringing the store count to 65 retail stores across the U.S.

Michelle Lantow, President of lucy activewear, is in her ninth year with lucy. “I’ve watched lucy grow from a small startup to a respected national women’s activewear brand. I’m extremely proud to celebrate lucy’s tenth birthday, and I invite our customers to join us by sharing their inspiration!”

To honor the anniversary, the brand is launching a contest inviting customers to share their inspiration. lucy begins accepting inspirational essay and video entries on November 1. Customers can enter on the lucy Facebook wall at and/or via e-mail at The top entry in the video category wins a $500 shopping spree and the leading essay entry wins $250 to spend at lucy.

Lucy stores will also be celebrating this month. On November 6th, all 65 locations will host a birthday-themed Fitness Friday event with free in-store classes and giveaways.

About lucy

lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.

About VF

VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page,