Contact: Elizabeth Gurry lucy activewear (503) 961-6453

Ready. Set. Goal.
lucy activewear releases new pant styles featuring lucy Powermax™

PORTLAND, Ore. - December 16, 2009 – This month, the lucy® brand delivers high-tech workout wear to help women achieve their resolutions in the New Year. The highlight? Favorite lucy® pant styles now come with the strength of lucy Powermax™ fabric.

The lucy® Power Pant II ($78), lucy® Cardio II Pant ($78) and lucy® Power Cardio II Knee Pant ($68) now come in lucy® Black and Midnight with accents of Watermelon and Fiji Blue. Made with lucy Powermax™, these new styles offer maximum compression, moisture management and four-way stretch. In true lucy® fashion, both new pants will be available in short, regular and tall lengths.

To round out the collection, lucy® is also releasing several new gym tops and cover-ups. Top new styles include the compressive X-Training Racerback ($54) featuring a shelf bra with lucy® cupcakes, and the flirty Final Round Jacket ($98).

Lucy stores will also be celebrating this month. On November 6th, all 65 locations will host a birthday-themed Fitness Friday event with free in-store classes and giveaways.

In celebration, is giving away 500 seriously cute Hula Hoops! Starting December 26, the first 500 orders over $150 on come with a free Hoopnotica Travel Hoop ($44).

About lucy

lucy activewear is a Portland, Oregon-based apparel company that designs and sells fashion forward performance apparel for athletic women. Over the past ten years, the lucy brand has grown from, an online-only retailer, to a national bricks-and-mortar chain operating 65 stores. In August of 2007, VF Corporation, a global leader in lifestyle branded apparel, completed its acquisition of lucy activewear, Inc. As a result, lucy is now a wholly owned subsidiary of VF Corporation.

About VF

VF Corporation is a global leader in lifestyle apparel with a diverse portfolio of jeanswear, outdoor, action sports, image, sportswear and contemporary apparel brands. Its principal brands include Wrangler®, Lee®, Riders®, The North Face®, Vans®, Reef®, Eagle Creek®, Eastpak®, JanSport®, Napapijri®, Nautica®, Kipling®, John Varvatos®, 7 For All Mankind®, lucy®, Splendid®, Ella Moss®, Majestic® and Red Kap®. VF Corporation's press releases, annual report and other information can be accessed through the Company's home page,