How it works


Shop as usual*

Add any items to your shopping basket, as you usually would. Once finished, confirm your order and proceed to checkout.

*NO PURCHASE NECESSARY. Open only to legal U.S. residents, 18 or older. Void in NY, FL & where prohibited.

Play, get lucky and win!

You will be directed to the order confirmation page. Click the PLAY NOW button to be taken to the game page. Spin the wheel to reveal if you are a lucky winner.

One (1) entry per person. Promotion starts 7/27/2016 at 9:00:00 p.m. PST and ends 8/1/2016 at 11:59:59 p.m. PST.

Get Refunded

One in 10 people will win their basket for FREE! If you are a winner, the amount of maximum $500 (including shipping and taxes) will be refunded back to you within 60 days.

Odds of winning are approximately 1:10. See Official Rules at for full details, including how to enter w/o purchase.

See official rules



How do I enter the sweepstake making a purchase?

After placing an order on our e-shop and receiving the payment confirmation, you are eligible to enter the sweepstake. You will be presented a gamebox in the order confirmation page just after payment. Spin the wheel and discover if you're one of the lucky winners.

I cannot see the game on my confirmation page

If you are eligible to enter the sweepstake (see Official Rules) but no game has loaded on your confirmation page, please contact Lucy customer service who will be able to assit you.

Note: Only one entry per person is permitted during the Promotion Period.

You won and you don't know how you will receive your refund

You will be refunded of up to a limit of $500 within a period of 60 days from your order confirmation date. Your refund will be processed automatically to your original payment method.

How do I enter the sweepstake without making a purchase?

You can submit an entry without making a purchase and have an equal chance of winning. You may receive one (1) entry by following the steps below:

1. Add item(s) to your shopping bag on 

2. Log-in to your account or register as a guest 

3. Go to checkout and continue to billing to calculate the taxes. Then edit your cart and take a print screen of your shopping bag summary page 

4. Complete the entry form and upload your print screen file

5. Hand print your name, complete mailing address, telephone number, email address, date of birth, the 16 digits entry form confirmation number, and the words “Lucy Summer Sweepstake” on a plain 3” x 5” piece of paper and mail it in a sealed, stamped and hand printed #10 envelope to: Lucky Cycle, Lucky Cycle, 620 Davis Street, 94111 San Francisco, CA.

Only one entry per person is permitted during the Promotion Period. Entry must be postmarked and mailed by 8/2/16 and must be received by 8/9/16.

Notification of winners

During the Promotion Period, a computer program will randomly select the winners with a 1 in 10 chance to win. You will instantly be notified whether you are a winner or not. Mail-in entries will be played and mail-in entry winners will be notified by email, within 30 days after the end of the Promotion Period.


  • Main parameters:
    • Odds: 1 in 10 chance to win your cart for free
    • Dates and hours: From Wednesday, 27 July 9:00 PM PST through Monday, August 1st 11:59 PM PST
    • Maximum refund limit: $500
    • Limits to play: Limit of 1 participation per user total during the promotion. 
    • Refunds: Refunds will be issued 60-days post order date.
  • Refunds & Eligibility rules
    • The amount won includes shipping & taxes
    • Customers using a gift card are eligible to play
    • Customers using a promo code are eligible to play
    • Customers using a Get Set Reward Certificate are eligible to play
  • If you win
    • You will be refunded within a period of 60 days of your order confirmation date (any items returned from the order within the 60 day window will not be eligible for refund).
    • Your refund will be processed automatically to your original payment method.
    • Please reach out to customer service with questions.
  • No purchase necessary for entry
    • Customers will need to create a basket on and take a screenshot of it. 
    • Then, upload this screenshot  here   
    • After completing the form, you will receive a unique code you'll need to write on a postcard and mail it to us









1.1 The lucy Summer Sweepstakes (the Promotion) is open only to legal residents of the United States (excluding Florida and New York) [the Territory], aged 18 years or over. The Promotion is void in Florida and New York, outside Territory and where prohibited by law. The Promotion is not open to employees, officers, directors or agents of Sponsor (as defined below) or Administrator (as defined below) or their immediate families. For the avoidance of doubt, lucy Pros MAY participate in the Promotion.

1.2 By participating in the Promotion, you agree to be abide by and bound by these Official Rules (the Official Rules) as well as all decisions of Sponsor and Administrator regarding the Promotion, which are final and binding in all respects and not subject to appeal.

1.3 Promotion Period: July 27, 2016 at 9:00:00 p.m. Pacific Standard Time (“PST”) – August 1, 2016 at 11:59:59 p.m. PST. (the Entry Window). 


2.1 The Sponsor of the Promotion is: lucy, a division of VF Outdoor, LLC, Alameda, CA  94502 (the Sponsor).

2.2 The Administrator of the Promotion is: Lucky Cycle Ltd., 20-22 Wenlock Road, N1 7GU London, United Kingdom (the Administrator). 


3.1 During the Entry Window, visit Sponsor’s website at Fill your “shopping cart” and purchase any products (excluding gift cards) at  After completing purchase, click on the PLAY NOW button and you will be taken to the entry page. Spin the wheel and you will receive a game play message. A winning game play message signifies that you are a potential prize winner, subject to verification. For the avoidance of doubt, only after verification of entrant’s eligibility and full compliance with these Official Rules (including validity of entry/game play) will such entrant be deemed a prize winner.      

3.2 NO PURCHASE NECESSARY. Go to and fill your “shopping cart” as per Rule 3.1 above. Take a screenshot (photo) of your “shopping cart.” IF ENTERING WITHOUT PURCHASE, DO NOT COMPLETE THE TRANSACTION AFTER FILLING YOUR “SHOPPING CART.” Next, go to, upload a copy of the screenshot of your “shopping cart,” complete the entry form with all required information (including your name and e-mail address) and submit the form by August 1, 2016 at 11:59:59 p.m. PST. After submitting the completed entry form and screenshot of your “shopping cart”, a 16 digit confirmation code will appear on-screen.  Then, print your name, complete mailing address, telephone number, e-mail address, date of birth, the 16 digit confirmation code and the words “lucy Summer Sweepstakes” on a 3” x 5” piece of paper and mail in a sealed, stamped and hand-printed #10 (business-size) envelope to Lucky Cycle, 620 Davis Street, San Francisco, CA 94111, to be postmarked by August 2, 2016 and received by August 9, 2016. Administrator will execute a game play for you. If your game play is a winner, you will be notified via e-mail on or about September 8, 2016.  (If your game play is not a winner, you will not be notified.)   

3.3 Potential prize winners will be randomly selected by the pre-programmed Promotion computer.  (For persons entering via Rule 3.1, the spinning wheel graphics are for entertainment purposes only; and, screen shots do not constitute proof of winning.)  Each winner will receive as a prize the total value of items in his/her “shopping cart,” up to a maximum value of $500 (including shipping/handling and taxes for persons entering via Rule 3.1). If winner entered via Rule 3.1, the value of the items in his/her “shopping cart” will be awarded via refund to the credit card used by winner to make the purchase (but, if lucy gift card[s] was used to pay for purchase in whole or in part, winner will receive such corresponding value of his/her “shopping cart” via lucy gift card.) If winner entered via Rule 3.2, winner will be issued a lucy gift card for the value of the items in his/her “shopping cart.” 

3.4 For entry via Rule 3.1: If any items are returned or any portion of purchase is voided for any reason within sixty (60) days of making purchase, the value of such item(s)/the voided portion of purchase will be deducted from the total value of the winner’s “shopping cart” for determination of the prize to be received by winner. For example, if your “shopping cart” includes one (1) graphic tee ($35), one (1) dress ($89) and one (1) duffel bag ($79), but you return the duffel bag within the sixty (60) day period, the value of your “shopping cart” for prize-award purposes would be $124 (i.e., the total value of only the graphic tee and the dress).  For the avoidance of doubt, return of items in the “shopping cart” during the sixty (60) day period reduces the value of the prize if such entrant is ultimately determined to be a prize winner, but does not otherwise affect a person’s status as a winner in the Promotion. The liability of Sponsor and Administrator for a defective game play in conjunction with purchase is limited to a replacement game play, if feasible and time permitting. If not feasible or time does not permit (as determined by Sponsor and Administrator in their sole discretion), Sponsor and Administrator shall not have any liability whatsoever for any such defective game play. 

3.5 For entry via Rule 3.2:  Confirmation code is valid only for intended recipient of same and for one-time use in accordance with these Official Rules. Confirmation code is void if transferred, purchased/sold or exchanged; and, such activities constitute tampering as per Rule 6.2 below. Confirmation code has no value and cannot be redeemed for cash or credit.  Mechanically reproduced or copied 3”x5” cards will not be accepted and will not result in game play.  

3.6 All entry steps as set forth above in Rule 3.1 (purchase entry) or Rule 3.2 (non-purchase entry) must be properly and timely completed in order to result in Promotion entry.  Without limiting the foregoing, for Rule 3.1, completion of purchase alone will NOT result in entry; for Rule 3.2, submission of entry form and screenshot of “shopping cart” alone will NOT result in entry; and, for both entry methods, entries submitted at times other than the Entry Window (and for Rule 3.2, also including the above-indicated postmark and receipt deadlines), will NOT be accepted.  There is a limit of one (1) entry per person in total for the entire Promotion. Should a person violate the preceding entry limit (i.e., submit more than one [1] entry), only such person’s initial entry for the Promotion will be accepted and all other entries will be deemed void.  But, Sponsor and Administrator reserve the right in their sole discretion to disqualify entrant altogether, with all of his/her entries being deemed void, should Sponsor/Administrator determine that such entrant has engaged in blatant, repeated or egregious violations of the entry limit and such actions constitute tampering.  Proof of submission of entry materials does not constitute proof of receipt of same or proof of entry.  Use of any programmed, automated, robotic or electronic means of entry or other means of attempting to defraud Sponsor/Administrator in conjunction with participation in the Promotion will result in disqualification of entrant with all of his/her entries deemed void as well as constituting tampering.  Acknowledgment of receipt of entry materials does not constitute any representation as to eligibility or notification of selection as a potential winner in the Promotion. In the event of dispute as to the identity of entrant: (a) for entry via Rule 3.1, the authorized credit card holder as per the applicable credit card company’s business records shall be deemed to be the entrant; (b) for entry via Rule 3.2, authorized account holder of the e-mail account of the e-mail address provided in completing the entry form will be deemed to be the entrant. Authorized account holder of e-mail account means the natural person who is assigned to an e-mail address by an Internet access provider, on-line service provider, or other organization that is responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address.     


4.1 Potential winners may be required to complete, sign and return an Affidavit of Eligibility, a Liability Release and a Publicity Release (where legal) and/or provide satisfactory proof of his/her identity within (5) days of notification. Once verified as being eligible and in full compliance with these Official Rules, winners who entered via Rule 3.1 will receive prize as a credit to the credit card used for making purchase at, except if payment was made in whole or part by lucy gift card, the prize will be awarded in whole or in part (as applicable) via lucy gift card. Once verified as being eligible and in full compliance with these Official Rules, winners who entered via Rule 3.2 will receive prize in the form of a lucy gift card for the value of the items in his/her “shopping cart.” In the event of noncompliance with the Affidavit/Release requirement (if applicable), if forwarded proof of identity is not deemed to be satisfactory by Sponsor or Administrator in their sole discretion, if potential winner fails to properly complete the prize claim procedure, if potential winner is determined by Sponsor/Administrator as not being eligible or in full compliance with these Official Rules, or if any prize or prize notification is returned as undeliverable for any reason, prize will be forfeited without liability of any kind to Sponsor or Administrator.  FORFEITED OR UNCLAIMED PRIZES WILL NOT BE AWARDED.   

4.2 Odds of winning a prize are approximately 1:10 but depend on the time of entry/game play and the number of eligible entries/game plays received.

4.3 There is a limit of one (1) prize per family/household/address.  All prizes are non-transferable. No prize substitution is allowed. lucy gift cards can be redeemed on-line at and at lucy retail stores, but are not redeemable for cash; see full terms and conditions on lucy gift cards at Winner is solely responsible for any and all unspecified costs and expenses associated with prize acceptance and use as well as for any taxes on the value of the prize.  


5.1 By entering the Promotion entrants warrant that the information submitted is true, accurate and complete. 

5.2 Except where prohibited by law, by accepting a prize, winner agrees that Sponsor and its designees may use his/her name, address (city/state), photograph, image, voice and other indicia of persona for commercial/trade/promotional purposes, without notification or further compensation.  

5.3 The Sponsor will use information entrants provided when participating in the Promotion for the purposes of conducting the Promotion (including sharing such information with Administrator as is necessary for Administrator to implement the Promotion) as well as for marketing purposes.  For full details regarding Sponsor’s information collection and usage practices, please review the lucy Privacy Policy at 


6.1 If for any reason the Promotion is not capable of running as planned as a result of any (including but not limited to) technical failures, unauthorized intervention, computer virus, mobile network failure, tampering, fraud or any other causes beyond the control of Sponsor/Administrator which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, the Sponsor reserves the right in its sole discretion to cancel, terminate, modify or suspend the Promotion and/or to disqualify any individual who (whether directly or indirectly) causes the problem. In such event, Sponsor will make the prizes available in a manner of its sole determination which is fair, appropriate and consistent with these Official Rules. Notice of such action by Sponsor will be posted on  

6.2 Sponsor reserves the right, in its sole discretion, to disqualify any person it finds to be tampering (or attempting to tamper) with the entry process, the operation of the Promotion or any website; or who is attempting to defraud Sponsor or Administrator in conjunction with participation in the Promotion. The preceding in no way precludes Sponsor or Administrator from taking other actions against such persons so as to protect their respective legal rights.  

6.3 A failure by the Sponsor to enforce any provision of these Official Rules in a given instance will not give rise to any claim or right of action by any entrant or winner, nor shall it be deemed to be a waiver by Sponsor of any rights in relation to same. 


7.1 To the fullest extent permitted by law, the Sponsor hereby excludes and shall not have any liability to any entrant or winner in connection with or arising out of the Promotion howsoever caused, including for any costs, expenses, forfeited prizes, damages and other liabilities. 

7.2 Administrator’s computer is the official clock for purposes of the Promotion. Sponsor and Administrator assume no responsibility for (a) any incomplete, incorrect or inaccurate information whether caused by web site users, tampering, hacking or by any of the equipment or programming associated with or utilized in the Promotion or by any technical or human error; (b) any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction or unauthorized access to, or alteration of any web site, entries/game plays or non-purchase entries/entry materials ; and (c) any problems or technical malfunctions of any telephone network or lines, computer on-line-systems, servers or providers, computer equipment, software, programming or failure of e-mail on account of technical problems or traffic congestion on the Internet or at any web site or any combination thereof, or for injury or damage to entrant’s or to any person’s computer (or any information/materials stored therein) related to or resulting from downloading materials from any web site or participating in the Promotion. Sponsor and Administrator also assume no responsibility for late, lost, illegible/garbled, incomplete, damaged, inaccessible, corrupted or jumbled e-mail transmissions (whether sent by or to Sponsor/Administrator), winner notifications/prize/confirmation code messages or entries regardless of cause; and, all such entries are void. Sponsor and Administrator also assume no responsibility for postage due mail.

7.3 Should the number of valid prize claims exceed the number of prizes originally programmed into the Promotion computer due to mechanical, electronic, technological, programming or other error/failure/malfunction of any kind, Sponsor and Administrator will only award the number of prizes originally programmed into the Promotion computer by means of a random drawing from among all eligible prize claimants (excluding those prizes previously awarded.) 

7.4 By entering the Promotion, the entrant indemnifies, releases and agrees to hold harmless the Sponsor and Administrator; their respective parent companies, subsidiaries, divisions and affiliates; and, the officers, directors, employees, representatives, shareholders, agents, successors and assigns of any of the foregoing entities against any and all actions, claims, damages, expenses or liabilities arising from participation in the Promotion, any Promotion-related activity or the acceptance, possession, receipt, use or misuse of any prize (as applicable). 

7.5 In the event that any provision of these Official Rules is held by a court of competent jurisdiction to be illegal, invalid, void or otherwise unenforceable, it shall be severed and replaced with a substitute provision that is legal/valid/enforceable and most closely reflects the original intent of Sponsor. Should a given provision be deemed to be illegal, invalid, void or otherwise unenforceable, the remaining provisions of these Official Rules shall continue in full force and effect.


8.1 To the fullest extent permitted by law, entrants agree that (a) any and all disputes regarding this Promotion or these Official Rules shall be governed by the laws of the State of California without regard to principles of conflict of laws/choice of laws; (b) they are subject to the personal jurisdiction of the U.S. District Court for the Northern District of California or California state court situate in Alameda County, California and they waive any right of change of venue, forum non conveniens or the like; (c) any action will be brought individually and not as part of a class; and (d) their recovery shall be limited to actual out-of-pocket costs in participating in the Promotion, with all other forms of damages or recovery being expressly waived.     


9.1 For the first name, last initial and city/state of prize winners, send an e-mail to, with lucy Summer Sweepstakes in the subject line.  Request for winners list must be received by August 10, 2016 at 9:00 a.m. PST. Winners list will be available after October 15, 2016.