What Information About Me Is Collected and Stored?
INFORMATION YOU PROVIDE:
We collect and store information that you provide to us through our
websites, in our stores, through our customer service representatives,
at events, through mobile applications, through marketing efforts,
including contests, sweepstakes and events, and through third parties,
or any other way we interact with you. We are one of the VF
Corporation family of brands and may also receive information about
you from other brands held by VF Corporation.
You may choose not to provide certain information, but then you might not be able to take advantage of certain capabilities of this website, our mobile applications or other services we may offer. For example, you must provide certain personal information in order to place an order or to register for an account on or through this website.
We may request, collect and store some or all of the following types of personal information: name, billing address, shipping address, e-mail address, telephone number, financial and payment information, such as credit card number and expiration date, gender, personal interests, birthday, information about a third party you provide when we ship an order. We may also maintain a record of your product interest and purchases.
When you download or use our mobile applications, we may receive information about your location and your mobile device. We may use this information to provide you with location-based services like local store information, search results, and other personalized content. Most mobile devices allow users to disable location services by using controls located in the device's settings menu. If you have questions about how to disable your device's location services, please contact your mobile service carrier or your device manufacturer.
AUTOMATICALLY COLLECTED INFORMATION:
We collect and store certain other non-personally identifiable
information automatically whenever you interact with us. For example,
we may collect your Internet Protocol (IP) address and browser
information and reference site domain name when you visit this website
and analyze this data for preferences, trends, and site usage
"Cookies" are small text files that a website sends to a user's hard drive through the browser for data storage. Most browsers accept cookies automatically but allow you to disable them. By disabling or otherwise rejecting cookies, you may not be able to take full advantage of all offerings on this website. We recommend that you leave cookies "turned on" so that we can offer you a better shopping experience on this website.
We use third-party companies to provide Internet data hosting and to help us measure and determine how visitors use our website and the effectiveness of our website and promotions in order to help us improve and optimize our website and the products and services we offer. We also use third-party companies to serve advertisements (banners or links) on our behalf across the Internet. These companies use tracking technologies (including cookies and pixel tags) to collect non-identifiable information about your visits to our website and your interactions with our products and services in order to provide tailored advertisements based on your interests and browsing of our website (remarketing) on our behalf and on behalf of other advertisers across the Internet. We use third-party audience data (such as age, gender, and interests) to better understand and advertise to audiences that visit our website. We do not use or associate personally identifiable information with remarketing lists, cookies, data feeds, or other anonymous identifiers.
Our websites currently do not have a mechanism to recognize “Do Not Track” signals, but several of the third-party companies who utilize these cookies or beacons enable you to opt out of this advertising. If you wish to opt out of receiving this third-party interest-based advertising, you may obtain more information here. Please note this does not opt you out of receiving marketing communications from us.
In addition, some of our e-mail communications to you may include a "click-through URL" linked to a particular page on the website. By clicking on one of these URLs, you will automatically enter our website and we may collect information related to the "click-through." You may avoid having this information collected by not clicking on URL links in our e-mail communications.
We also may use a variety of retail analytics tools in our stores for operational and marketing purposes, such as measuring and analyzing traffic patterns. These tools may collect data from sensors, including video cameras, smartphone detectors, Wi-Fi networks, or other devices, to improve your in-store experience.
INFORMATION FROM OTHER SOURCES
We may collect information about you from third-party sources and
information that is publicly available. For example, information you
submit in a public forum (e.g., a blog, chat room, or social network
site) can be read, collected, or used by us and others, and could be
used to personalize your experience. You are responsible for the
information you choose to submit in these instances. Another example,
is that we may receive demographic information about you from a third
party to make our service and marketing efforts more efficient and
personalized for you.
HOW IS INFORMATION USED?
We use the personal information we collect to conduct our business,
communicate with you, and provide great products, services, and
experiences. We or third-party service providers we engage may use the
information to provide the products and services that you have ordered
or requested, to process and ship orders, to send order and shipping
confirmations, to provide customer service, to respond to your
comments, questions or complaints, to personalize your experiences, to
analyze your preferences and shopping habits, to analyze trends and
statistics, to administer and fulfill our contests and other
promotions, to analyze and improve the website and our products and
services, and to send you marketing communications and other
information regarding our products, services, marketing, or special
events. We also use your information for business purposes such as
security, payment processing, analytics, operations, fraud detection,
reporting, making back-ups, and legal compliance.
You always have the choice not to receive marketing communications. For instructions on opting out of those communications, please see the section entitled
CAN I INDICATE WHETHER OR NOT I WANT TO RECEIVE PROMOTIONAL COMMUNICATIONS?
Our blog is managed by a third-party application that may require
you to register to post a comment. We may not have full access or
control of the information posted to the blog. You may need to contact
lucy or login into the third-party application if you want the
personal information that was posted to the comments section removed.
To learn how the third-party application uses your information, please
We display personal testimonials/reviews of satisfied customers on our site in addition to other endorsements. With your consent we may post your testimonial along with your name. If you wish to update or delete your testimonial, you can contact us at firstname.lastname@example.org
WITH WHOM IS INFORMATION SHARED?
do not sell, rent, or share with third parties any of your personal
We may share your personal information with other brands within the VF Corporation family of brands (including, for example, The North Face ®, Vans®, Timberland ®, Nautica ®, Kipling ®, Wrangler ®, Lee ®, 7 For All Mankind ®, Jansport ®, Reef ®, Splendid ®, and Ella Moss ®).
We may share personal information with certain third parties that perform services on our behalf. The services provided by those third parties may include: operating the website, hosting the website, providing the products and services you request, authorization and processing of your payments, product fulfillment, fraud protection and credit risk reduction, product customization, marketing and promotional material distribution, loyalty program management, promotions fulfillment, web site evaluation, data analysis and, where applicable, data cleansing. Those third parties are not authorized to use or disclose personal information you provide to us on or through this website for any purpose other than to perform the services designated by us.
WHAT ABOUT THE PRIVACY OF CHILDREN UNDER 13?
We do not intend to collect personal information from anyone who is
under the age of 13. If you are under the age of 13 you should not
provide any personal information to us and you should use this website
only with the involvement of a parent or guardian. If you are a parent
or guardian of a child under the age of 13 and suspect he/she has
provided personal information on or through the website, please
contact us as set forth below under "How Can I Contact You
WHAT STEPS ARE TAKEN TO KEEP PERSONAL INFORMATION SECURE?
The security of your information is important to us. We have
instituted security procedures and measures to protect our servers and
networks that store personal information. Unfortunately, no
transmission of information over the Internet can be guaranteed to be
100% secure and, therefore, we cannot ensure or warrant the security
of any information. In order to help protect personal information you
provide to us, you: (i) should not share your password or account
information with others, (ii) should use a secure web browser, and
(iii) should change your password frequently. If you wish to cancel a
password, or if you become aware of any loss, theft, or unauthorized
use of a password, please contact us as set forth below under
"How Can I Contact You Regarding This Privacy
HOW CAN I ACCESS, CORRECT, AND UPDATE PERSONAL INFORMATION?
You may access, correct and update certain personal information that
you have provided to us by clicking on the "My Account" area
of this website and following the instructions set forth therein or by
contacting us with your request as set forth below under "How Can
CAN I INDICATE WHETHER OR NOT I WANT TO RECEIVE PROMOTIONAL COMMUNICATIONS?
There are a few ways in which you can tell us whether or not you
want to receive promotional communications from us. You are able to
change your e-mail preferences by clicking an “unsubscribe” hyperlink
contained in promotional e-mails we send you. In addition, you can
service and request to be removed from promotional communications.
Please note that removal of personal information from our database or
"opting-out" will not stop marketing or advertising content
that is generated for distribution or is otherwise queued for
transmission to you prior to the time when we can implement your
If you establish an account, you may receive certain types of communications even if you have not opted-in to receive them because these types of communications may be necessary in order to maintain an account on the website.
WHAT HAPPENS WHEN I LINK TO OR FROM ANOTHER WEBSITE?
This website may contain links to or from websites to which this
reflect the practices regarding information collection, use and
disclosure of Linked Websites or the owners or operators of those
Linked Websites. Your use of Linked Websites will be governed by the
set forth on or referenced in those Linked Websites. We encourage you
to be aware of when you leave this website and to read the privacy
policies of each and every website that you visit.
If you have any questions or concerns regarding your privacy or the
further questions to us by using the contact information provided
2701 Harbor Bay Parkway
Alameda, CA 94502
email customer service
WHAT IF I'M A RESIDENT OF CALIFORNIA?
California Civil Code Section 1798.83 permits customers who are
California residents to request certain information regarding our
disclosure of personal information to third parties for their direct
marketing purposes. To make such a request, please write to us at the
WHAT IF I'M AN INTERNATIONAL USER?